We’re progressing toward the next era of the internet in fits and starts. Web3 is said to offer the potential of a new, decentralized internet, controlled by participants via blockchains rather than profit-motivated corporations. But progress hasn’t been linear: one major setback has been the meltdown of the cryptocurrency market in 2022, triggered by multiple cryptocurrency failures and high-profile cases of fraud. Regulators are paying increased attention to Web3 players, and public curiosity is peaking.
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But Web3 is about much more than crypto. Blockchain, smart contracts, and digital assets—the latter created via a process called tokenization—stand to change the way we exchange ideas, information, and money. For organizations and early adopters, there is significant value on the table.